So much wrong here. From NBCOlympics.com:
A: In order to watch any video on NBCOlympics.com, you must install the latest version of Adobe(R) Flash(R) (supports v10 and above). Adobe(R) Flash(R) will provide you with the best NBC Olympics viewing experience including HD quality video, DVR controls and much more.
That's right people: NBC is still using Flash. That's pathetic by itself, but it also screws mobile users. Oh well! Don't worry about moving into this decade anytime soon, NBC.
Q: What is required for access to view "Live Streaming" video content?
A: You can access live streams of EVERY NBC Olympics event by authenticating with a cable, satellite or telco TV subscription through your service provider.
Q: Why is authentication being required?
A: Authentication supports our ongoing investment in sports programming for all of our platforms and is consistent with industry trends. Digital platforms require significant investment, and authentication allows us to capture the value of that investment, which in turn allows us to continue to provide cable/satellite/telco customers with high-quality sports coverage wherever and whenever they want at no additional cost.
This is absolute bullshit. First off, "consistent with industry trends" means, "other providers are ripping people off, so we're going to try it too."
Then there's "digital platforms require significant investment." Hey NBC, broadcasting went digital a decade ago. What analog distribution are you doing?
Finally, and most damning, there's the fact that NBC sued Aereo, a company that would have expanded NBC's viewership (thus increasing its ratings and the value of its content) by building online infrastructure free of charge to NBC. So NBC is whining about "significant investment" after idiotically attacking a company that was set to do that investment free.
More historic NBC stupidity.