I'm not talking about power users, either; I'm talking about the general public. And right now I'm talking about the iPhone.
You see it every day: People squatting in the corner of a coffee shop with their iPhone plugged into an outlet... and that's before lunch, when no battery should be dead. People carrying power bricks and wads of wire around, begging the bartender to plug their iPhones in. Or crawling under tables to do so themselves. This is what Jony Ive says you want. And it's pathetic.
Apple's excuse is its continued, baffling, and unasked-for mania to make things "thinner." As internal components shrink, Apple doesn't use the space for battery. It just makes the phone "thinner" (but not really, because the camera lens sticks out). Yet Apple wants us to use MORE battery power; for Bluetooth to communicate with the Watch, or stream music over the cellular radio, or use GPS-based apps and games. And the thinner phone is less ergonomic and more prone to being dropped and broken.
But we already knew that the majority Apple's customers have condemned the iPhone's design as a failure. How do we know? By simply observing that the vast majority of them have buried the "thin, elegant" iPhone in a bulky, tacky case. Because they believe it can't withstand being used for its primary purpose, and they simply can't reliably grasp it. And a growing number of those cases are even bulkier and tackier, because they must also serve as the phone's battery.
Even Apple felt compelled to introduce an embarrassing battery case for its so-called mobile phone.
But that's not the worse aspect of all of this. Now Apple has removed the audio output from its primary music players. Let's consider the stupidity of this move, which should anger every user and shareholder. Starting with a quote from MarketWatch (http://www.marketwatch.com/story/frank-ocean-cranks-up-the-apple-vs-spotify-beef-2016-08-26):
"With sales of iPhones stagnating, Chief Executive Tim Cook has focused on software and services as a growth engine for the world’s most valuable company"
Apple's aggressive promotion and spending on Apple Music prove that it considers music to be a major part of that "growth engine." So why on earth would Apple impede the public's consumption of that service by deleting the music output from its music players? To sell a relatively few clunky headphones?
That's extremely poor strategy, as the market has reached maturity and people are simply bored with the iPhone.
Every investor should take Apple to task for this irresponsible and inexcusable step backward. Not only will Apple lose iPhone sales to this (yes, they will), but it undermines Apple's future business by hampering consumption of its services. This kind of gross misstep should also be punished by the stock market; another loss for investors who are already part owners of Apple.
All the excuses for this blunder are laughable at best. Let's dismantle a few:
1. You can use an adapter.
The asinine adapter isn't the answer, because (aside from having to carry yet another piece of crap around everywhere with your "thin, elegant" iPhone) you can't charge the phone while using it. Want to listen to music on that long road trip while navigating? NOPE.
And good luck replacing that adapter when you lose it on your overseas trip. And if you can, it'll be $30 (or more; we don't know yet).
2. The headphone jack is outdated, like floppy disks and physical media.
This may be the dumbest one. Your ears are analog, and that's not going to change. To hear music, it must at some point be converted from digital data into an analog waveform by a digital-to-analog (D/A) converter. That waveform is used to electrically move a piece of material that moves air against your eardrum. If the music player has a speaker (like every phone), it must contain a D/A converter. So that's not going away; Apple's just denying you the connection to it.
Now Apple wants everyone else to put redundant D/A converters in every listening appliance. Every headset, earbud, car stereo, home stereo, boombox, hotel-room clock radio, TV, portable amp, PA system. Yeah, this isn't just about headphones. It's about an entire planet's worth of sound reproduction equipment that does and always will have to deliver an analog waveform to your ears.
So no, this is not comparable to abandoning an obsolete format.
3. Removing the headphone jack will allow Apple to make the phone thinner.
This is a crock. The Lightning port is 3mm across. The headphone jack is 3.7mm across. And the iPhone's thickness will be dictated by the protruding camera lens.
We already covered this excuse above, and nobody is campaigning for thinner iPhones. To continue to push this played-out marketing gimmick embarrasses Apple and lends credence to the claim that they're out of ideas.
4. Almost everyone uses wireless headphones, proven by the fact that more wireless ones are sold now.
Lame strawman that only a shut-in would believe. Look around you in the real world. Even at the gym, the vast majority of earphones in use are wired. The sales-figures argument is invalid, because music players and iPhones have come with earbuds, so most people (sadly) will simply put up with them and not buy anything better. It stands to reason that those who do buy additional headphones are likely to buy wireless ones (because they already have wired earbuds, in case I need to spell that out).
But that doesn't matter anyway: The headphone jack doesn't prevent anyone from using wireless or digital headphones.
In the end there simply is no excuse for removing the headphone jack. There are only lame attempts to explain why we shouldn't care.
